Hallmarks Three Wise Men and a Baby Becomes the Most Watched TV Movie on Cable in 202

October 2024 · 4 minute read

Changing things up is working for Hallmark Channel, as their “Three Wise Men and a Baby” has become the most-watched cable TV movie of the year.

The movie, which debuted on Saturday, Nov. 19 and stars Hallmark’s beloved actors Andrew Walker, Tyler Hynes and Paul Campbell, averaged 3.6 million total viewers. Campbell co-wrote the movie with another network favorite, Kimberley Sustad, who made a cameo.

Hallmark’s most-watched movie of the year was the second most-watched cable program of the week, trailing only behind Paramount Network’s giant hit, “Yellowstone.”

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“Three Wise Men and a Baby” shifted format from the usual holiday movie; rather focusing on a romance, the plot followed three brothers as they hilariously struggled when they were forced to care for a mystery baby ahead of Christmas. The movie also featured Margaret Colin, who starred in 1987’s “Three Men and a Baby,” starring as the three brothers’ mother.

Hallmark Channel’s is currently ranked as the most-watched entertainment cable network, with its “Countdown to Christmas” franchise in its sixth week.

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The network has 40 new movies this holiday season, with 31 airing as part of Hallmark Channel’s “Countdown to Christmas” and nine airing on Movies & Mysteries’ “Miracles of Christmas.”

The Hallmark Movies Now streaming service has “Movies & Mistletoe,” providing subscribers with 150+ Christmas movies and new content each week; additionally, this year, Hallmark partnered with Peacock. On the streaming service, viewers can watch both channels live and watch new movies one day after they air.

Hallmark has been working hard to be more diverse and inclusive, with this year’s holiday movies celebrating the traditions of Chinese Americans in two movies. Plus, “Holiday Heritage” is the network’s first-ever film celebrating Kwanzaa. Additionally, “The Gift of Peace,” airing on Dec. 10, marks the first movie produced under Hallmark’s faith-based brand DaySpring.

For the first time, Hallmark features an LGBTQ couple at the center of a holiday movie in “The Holiday Sitter,” which debuts on Dec. 11. Plus, Movies & Mysteries will air the first Christmas movie under the Mahogany banner.

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